An evolution analysis of living streaming governance: Deceptive advertising and non-compliant operation

International Journal of Production Economics 2026

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Authors: Baoli Shi, Xiangfeng Chen

DOI: 10.1016/j.ijpe.2026.109916

Cited by: 1

References: 34

Fields of Study & Subjects

Consumer Market Behavior and Pricing Digital Marketing and Social Media Customer churn and segmentation

References 34