The “sponsored content residue” in influencer marketing

International Journal of Research in Marketing 2026

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Authors: Han Zhang, Jichang Zhao
DOI: 10.1016/j.ijresmar.2026.02.001
Cited by: 0
References: 42

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
International Journal of Research in Marketing
Publication date
1 February 2026
Language
EN