Craftsmanship in the service encounter: A practice-based view

International Journal of Research in Marketing 2026

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Authors: Fabienne Berger‐Remy, Delphine Dion, Clément Dubreuil
DOI: 10.1016/j.ijresmar.2026.02.003
Cited by: 1
References: 86

Fields of Study & Subjects

Service and Product Innovation Innovative Human-Technology Interaction Management and Organizational Studies

Publication details

Journal / source
International Journal of Research in Marketing
Publisher
Elsevier BV
Publication date
1 February 2026
Language
EN