Digital platforms 2.0: Emerging topics, opportunities, and challenges

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Authors: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Öry, Ananya Sen, Marshall Van Alstyne
+4 more Prasad Vana, Kenneth C. Wilbur, Xu Zhang, Bo Zhou
Cited by: 2
References: 142

Abstract

Digital platforms increasingly influence most online markets and ecosystems, creating substantial value for their customers, owners, and other partners. Yet, the challenges associated with platform operations, governance, and regulation continue to evolve. This paper aims to help researchers understand the extensive platform literature to facilitate effective academic contributions. First, we lay out emerging research topics and open questions related to platforms, both from an internal (platform design) and external (platform regulation) perspective. Then, we compare techniques for acquiring and using platform data, both with and without the collaboration of the platforms themselves, to facilitate empirical platform research. Our insights highlight the importance of multidisciplinary and multi-method approaches in studying digital platform policies, value chains and regulation.

Fields of Study & Subjects

Digital Platforms and Economics Sharing Economy and Platforms Digital Economy and Work Transformation

Publication details

Journal / source
International Journal of Research in Marketing
Publisher
Elsevier BV
Volume
43
Issue
2
Pages
600–618
Publication date
17 March 2026
Language
EN