Effects of a digital medium in multitask online referral reward programs: A general evaluability perspective

Information & Management 2026 Open access

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Authors: Shouwang Lu, Mengxiang Li, Kanliang Wang

DOI: 10.1016/j.im.2026.104321

Cited by: 0

References: 68

Fields of Study & Subjects

Digital Marketing and Social Media Technology Adoption and User Behaviour Evaluation and Performance Assessment

References 68