Employing big data capability in the face of fierce competition: Exploring the synergy between market orientation, marketing strategies, and innovation capabilities

Industrial Marketing Management 2026

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Authors: Omar S. Itani, Colin Bauer Gabler, Ashish V. Kalra, Samer Elhajjar, Manal M. Yunis
DOI: 10.1016/j.indmarman.2026.01.004
Cited by: 1
References: 145

Fields of Study & Subjects

Big Data and Business Intelligence Innovation Diffusion and Forecasting Competitive and Knowledge Intelligence

Publication details

Journal / source
Industrial Marketing Management
Publisher
Elsevier BV
Volume
133
Pages
1–19
Publication date
8 January 2026
Language
EN