Do emergent technologies turbocharge adaptive selling behavior? A review and futuristic outlook

Industrial Marketing Management 2026

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Authors: Janakiraman Moorthy, Renuka Kamath, R.V. ShabbirHusain, Raj Agnihotri

DOI: 10.1016/j.indmarman.2026.02.002

Cited by: 0

References: 115

Fields of Study & Subjects

Digital Innovation in Industries Employee Performance and Motivation AI in Service Interactions

References 115