Unpacking account-based marketing: Conceptualization, key activities, and performance outcomes

Industrial Marketing Management 2026

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Authors: Simone Severini, Harri Terho, Joel Mero, Silvio Cardinali
DOI: 10.1016/j.indmarman.2026.02.006
Cited by: 1
References: 50

Fields of Study & Subjects

Customer Service Quality and Loyalty Customer churn and segmentation Technology Adoption and User Behaviour

Publication details

Journal / source
Industrial Marketing Management
Publisher
Elsevier BV
Volume
133
Pages
148–161
Publication date
1 February 2026
Language
EN