In the eye of the beholder: A systematic review of the literature on customers' perceptions of salesperson appearance

Industrial Marketing Management 2026

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Authors: Stephanie M. Mangus, Veronica L. Thomas, Dora Elizabeth Bock

DOI: 10.1016/j.indmarman.2026.02.007

Cited by: 1

References: 98

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Retail Behavior Studies

References 98