Predicting tourism product advertising effectiveness: Fusing multimodal large language models with visually-rich document understanding

Information Processing & Management 2026

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Authors: Runyu Chen, Junru Xiao, Zixiang Yang, Hairong Yang, Jie Yang

DOI: 10.1016/j.ipm.2026.104845

Cited by: 1

References: 58

Fields of Study & Subjects

Digital Marketing and Social Media Sentiment Analysis and Opinion Mining AI in Service Interactions

References 58