Marketing agility in high power distance cultures

Journal of Business Research 2026 Open access

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Authors: Scott B. Friend, Wim G. Biemans, Avinash Malshe, Kumar Rakesh Ranjan, Jamal Al-Khatib

DOI: 10.1016/j.jbusres.2025.115962

Cited by: 2

References: 77

Fields of Study & Subjects

Collaboration in agile enterprises Innovation and Knowledge Management Quality and Supply Management

References 77