Virtual influencer or human influencer in destination endorsement? The role of travel inspiration and forestalgic appeals

Journal of Business Research 2026

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Authors: Yuxue Shi, Xianfeng Zhang, Jong‐Hyeong Kim, Huilin Ouyang

DOI: 10.1016/j.jbusres.2025.115964

Cited by: 8

References: 55

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Media Influence and Health

References 55