What drives virtual idol videos to go viral? The impact of latent meanings in viewer comments on viewing behavior

Journal of Business Research 2026

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Authors: Yingtong Lu, zhongjun tang, Yiran Wang, Duokui He, Yijing Liu, Qianqian Chen

DOI: 10.1016/j.jbusres.2025.115966

Cited by: 1

References: 85

Fields of Study & Subjects

Media Influence and Health Digital Games and Media Asian Culture and Media Studies

References 85