How visual product frames reduce online choice regret: the role of maximization

Journal of Business Research 2026

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Authors: Jun Ouyang, Yanli Jia

DOI: 10.1016/j.jbusres.2026.115972

Cited by: 1

References: 77

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing

References 77