From opportunity to advantage: how firms can leverage generative AI affordances to drive success in competitive markets

Journal of Business Research 2026

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Authors: Lixu Li, Lixu Li, Mengchao Wu, Yaoqi Liu, Yong Jin, Qiang Li

DOI: 10.1016/j.jbusres.2026.115974

Cited by: 4

References: 48

Fields of Study & Subjects

Innovation and Knowledge Management Digital Transformation in Industry AI in Service Interactions

References 48