Search vs. site retargeting: A holistic look to retargeting

Journal of Business Research 2026

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Authors: Baojun Jiang, Chakravarthi Narasimhan, Özge Turut
DOI: 10.1016/j.jbusres.2026.115993
Cited by: 1
References: 20

Fields of Study & Subjects

Consumer Market Behavior and Pricing Digital Marketing and Social Media Digital Platforms and Economics

Publication details

Journal / source
Journal of Business Research
Publisher
Elsevier BV
Volume
207
Pages
115993–115993
Publication date
24 January 2026
Language
EN