Digital new products in virtual worlds – How do limited-time offers influence consumers’ adoption behavior?

Journal of Business Research 2026

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Authors: Christian Pescher, Oliver Fast Hinz, Ju‐Young Kim, Martin Spann

DOI: 10.1016/j.jbusres.2026.115995

Cited by: 1

References: 76

Fields of Study & Subjects

Digital Platforms and Economics Open Source Software Innovations Innovation Diffusion and Forecasting

References 76