Understanding luxury shaming: a multi-study exploration using qualitative inquiry and generative AI

Journal of Business Research 2026

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Authors: Julia Pueschel, Shuyi Hao, Bernd H. Schmitt

DOI: 10.1016/j.jbusres.2026.115996

Cited by: 1

References: 57

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Emotions and Moral Behavior Psychology of Moral and Emotional Judgment

References 57