Storytelling through images: understanding the persuasive effectiveness of social media influencers’ visual narratives

Journal of Business Research 2026

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Authors: Xing Zhang, Xinyu Ji, Pengfei Cao, Quan Xiao

DOI: 10.1016/j.jbusres.2026.116003

Cited by: 2

References: 71

Fields of Study & Subjects

Media Influence and Health Mental Health via Writing Innovative Human-Technology Interaction

References 71