Consumers’ acceptance of in-store technologies through the lens of segmentation

Journal of Business Research 2026

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Authors: Aidin Namin, Rupinder P. Jindal, Dinesh Kumar Gauri, Brian T. Ratchford, Seth C. Ketron

DOI: 10.1016/j.jbusres.2026.116010

Cited by: 1

References: 64

Fields of Study & Subjects

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Market Behavior and Pricing

References 64