The impact of mobile channel switching on purchase incidence: A cognitive load perspective

Journal of Business Research 2026

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Authors: X.H. Zhang, Yajie Li, Jian Bing Li, Lingji Wang, Feng Wang

DOI: 10.1016/j.jbusres.2026.116045

Cited by: 1

References: 107

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Technology Adoption and User Behaviour

References 107