When size doesn’t matter: The impact of unexpected surcharges on consumer reactions

Journal of Business Research 2026 Open access

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Authors: Daniel Chaein Lee, Jungkeun Kim, Jihoon Jhang, Jooyoung Park, Areum Cho, Jaehoon Lee

DOI: 10.1016/j.jbusres.2026.116046

Cited by: 0

References: 52

Fields of Study & Subjects

Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Psychology of Social Influence

References 52