Non-Fungible Token or physical product? Uncovering the effects of souvenir type and scenic type on tourist engagement

Journal of Business Research 2026

View at publisher

Authors: Yichen Zhao, Shan Li, Xinjian Liang, Jiaolong Xue

DOI: 10.1016/j.jbusres.2026.116047

Cited by: 0

References: 120

Fields of Study & Subjects

Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

References 120