A market-focused RBV on green product innovation: Detailing the relationships between market responsiveness, green product innovation and new product performance

Journal of Business Research 2026

View at publisher

Authors: Yaru Liu, Nengmin Wang, Jim Andersén, Weihua Huang

DOI: 10.1016/j.jbusres.2026.116068

Cited by: 1

References: 85

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management Service and Product Innovation

References 85