The paradox of ambidexterity: marketing and service-sales in the spotlight

Journal of Business Research 2026

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Authors: Omar S. Itani, Nawar N. Chaker, Mohd Atif Aman, Khashayar Kash Afshar Bakeshloo, Samer El Hajjar
DOI: 10.1016/j.jbusres.2026.116069
Cited by: 1
References: 101

Fields of Study & Subjects

Innovation and Knowledge Management Business Strategy and Innovation Entrepreneurship Studies and Influences

Publication details

Journal / source
Journal of Business Research
Publisher
Elsevier BV
Volume
208
Pages
116069–116069
Publication date
18 February 2026
Language
EN