Menu-Induced Preference Cannibalization: A Field Study on Designing Probabilistic Price Promotions

Journal of Business Research 2026

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Authors: Ruonan Zhang, Xing Zhang, Hang Wu

DOI: 10.1016/j.jbusres.2026.116089

Cited by: 0

References: 49

Fields of Study & Subjects

Consumer Market Behavior and Pricing Decision-Making and Behavioral Economics Supply Chain and Inventory Management

References 49