The influences of branding on personal selling and sales management strategies for the digital age

Journal of Business Research 2026

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Authors: Pantea Foroudi, Nektarios Tzempelikos, T.C. Melewar, Charles Dennis

DOI: 10.1016/j.jbusres.2026.116171

Cited by: 1

References: 76

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Retail Behavior Studies E-commerce and Technology Innovations

References 76