Generative AI and customer engagement with the retailer: Does product type matter?

Journal of Business Research 2026

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Authors: Lina Anggraini, Nathalie Demoulin, Gwarlann De Kerviler

DOI: 10.1016/j.jbusres.2026.116182

Cited by: 3

References: 118

Fields of Study & Subjects

AI in Service Interactions Consumer Retail Behavior Studies Digital Marketing and Social Media

References 118