Navigating turbulence: resource orchestration in developing international dynamic marketing capabilities

Journal of Business Research 2026 Open access

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Authors: Mariola Ciszewska-Mlinaric, Anna Morgan-Thomas, Piotr Wójcik

DOI: 10.1016/j.jbusres.2026.116183

Cited by: 1

References: 99

Fields of Study & Subjects

International Business and FDI Marketing and Advertising Strategies Organizational Leadership and Management Strategies

References 99