Analyzing consumer behavior during virtual reality product exploration in e-commerce

Journal of Business Research 2026

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Authors: Panteha Alipour, Erika E. Gallegos, Shrihari Sridhar

DOI: 10.1016/j.jbusres.2026.116196

Cited by: 2

References: 102

Fields of Study & Subjects

Virtual Reality Applications and Impacts Customer churn and segmentation Technology Adoption and User Behaviour

References 102