The leftover effect: how shelf spacing between leftover products affects purchase intention of subsequent consumers

Journal of Business Research 2026

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Authors: Hao Liu, Xiaoling Guo, Mo Luan, Martin Heinberg

DOI: 10.1016/j.jbusres.2026.116232

Cited by: 1

References: 52

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

References 52