The power of facial allure: How AI streamer facial physical and emotional attractiveness drive consumer engagement

Journal of Business Research 2026

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Authors: Miyan Liao, Jiaming Fang, Lintong Han, Yangting Zhang, Lu Liu

DOI: 10.1016/j.jbusres.2026.116259

Cited by: 1

References: 67

Fields of Study & Subjects

Evolutionary Psychology and Human Behavior Face recognition and analysis Face Recognition and Perception

References 67