Standing out while fitting in: content strategy and performance in social media marketing

Journal of Business Research 2026

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Authors: Fei Wang, Liyi Yang, Shan Wang, Fang Wang, Min Zhang

DOI: 10.1016/j.jbusres.2026.116360

Cited by: 1

References: 84

Fields of Study & Subjects

Digital Marketing and Social Media Sentiment Analysis and Opinion Mining Consumer Market Behavior and Pricing

References 84