The name, image, and likeness research playbook: A rapid scoping synthesis review

Journal of Business Venturing Insights 2026

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Authors: Jeremiah T. McGhee, Marisa C. Gonzales, Jeremy C. Short

DOI: 10.1016/j.jbvi.2026.e00625

Cited by: 1

References: 23

Fields of Study & Subjects

Management and Organizational Studies Consumer Behavior in Brand Consumption and Identification Sports Gender and Society

References 23