Why not use personal norms in message framing?: Understanding the importance of self-consciousness and green preference when promoting pro-environmental behaviour

Journal of Environmental Psychology 2026 Open access

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Authors: Yuanyuan Zhou, Juliette Wilson, Maria Karampela, Judith de Groot

DOI: 10.1016/j.jenvp.2026.102938

Cited by: 1

References: 97

Fields of Study & Subjects

Environmental Education and Sustainability Environmental Sustainability in Business Climate Change Communication and Perception

References 97