Beyond the balanced scorecard: A case study-driven framework for evaluating corporate venturing collaborations in the consumer goods sector
Abstract
How do corporations evaluate performance in corporate venturing (CV) collaborations beyond financial metrics? What framework captures strategic alignment and innovation impact? Addressing this, we extend Kaplan and Norton’s Balanced Scorecard through case study analysis of five consumer goods multinationals. We integrate a fifth perspective—strategic alignment and purpose-driven impact—and adapt the original four, developing a performance framework with five key dimensions. This novel, industry-tailored tool provides actionable solutions for leaders in the consumer goods corporations to optimize CV engagements, enhance decision-making, and drive long-term value from corporation-startup partnerships.
Fields of Study & Subjects
Accounting and Organizational Management
Business Strategy and Innovation
Customer Service Quality and Loyalty
Publication details
- Journal / source
- Journal of Open Innovation Technology Market and Complexity
- Volume
- 12
- Issue
- 3
- Pages
- 100822–100822
- Publication date
- 2 July 2026
- Language
- EN