Promotion elasticities of national and store brands: The effect of price level and brand type on promotion elasticity

Journal of Retailing 2026

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Authors: Kristopher O. Keller, Raj Sethuraman

DOI: 10.1016/j.jretai.2026.01.001

Cited by: 0

References: 69

Fields of Study & Subjects

Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

References 69