When familiar retail experiences feel new: How unfamiliar environments increase enjoyment

Journal of Retailing 2026

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Authors: Aekyoung Kim, Donnel A. Briley, Loraine Lau‐Gesk, Ruud W.H. Wetzels

DOI: 10.1016/j.jretai.2026.02.001

Cited by: 0

References: 82

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

References 82