Retail labor as a marketing asset: Organizational depth, automation, and brand value

Journal of Retailing 2026

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Authors: Katrijn Gielens

DOI: 10.1016/j.jretai.2026.02.004

Cited by: 1

References: 7

Fields of Study & Subjects

Consumer Retail Behavior Studies Emotional Labor in Professions Consumer Behavior in Brand Consumption and Identification

References 7