Making omnichannel work: A dynamic capabilities roadmap for retail transformation

Journal of Retailing 2026

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Authors: Edda Blumenstein, Vassiliki Bamiatzi, G. Tomas M. Hult, Jorge Pena Marin
DOI: 10.1016/j.jretai.2026.03.003
Cited by: 2
References: 36

Fields of Study & Subjects

Consumer Retail Behavior Studies Customer Service Quality and Loyalty Management and Organizational Studies

Publication details

Journal / source
Journal of Retailing
Publisher
Elsevier BV
Publication date
1 March 2026
Language
EN