From TikTok to travel: The impact of sport related user-generated short videos on destination brand attitude and purchase intention

Journal of Retailing and Consumer Services 2026

View at publisher

Authors: Xinxin Zhou, Guanglu Liu

DOI: 10.1016/j.jretconser.2025.104709

Cited by: 5

References: 30

Fields of Study & Subjects

Digital Marketing and Social Media Sport and Mega-Event Impacts Diverse Aspects of Tourism Research

References 30