NFT in loyalty programs: customer motivation for reward pursuit

Journal of Retailing and Consumer Services 2026 Open access

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Authors: Eda Telli, Samet Aydin

DOI: 10.1016/j.jretconser.2025.104710

Cited by: 4

References: 90

Fields of Study & Subjects

Customer Service Quality and Loyalty Outsourcing and Supply Chain Management Technology Adoption and User Behaviour

References 90