Unveiling the longitudinal influence of augmented reality cosmetic applications on female buying behavior: A cross-lagged panel model analysis

Journal of Retailing and Consumer Services 2026

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Authors: Vivek Pant, Rajan Yadav, Mohit Beniwal
DOI: 10.1016/j.jretconser.2025.104711
Cited by: 2
References: 60

Fields of Study & Subjects

Augmented Reality Applications Virtual Reality Applications and Impacts Consumer Retail Behavior Studies

Publication details

Journal / source
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Volume
90
Pages
104711–104711
Publication date
3 January 2026
Language
EN