From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying

Journal of Retailing and Consumer Services 2026

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Authors: Hongbo Jiang, Jiaming Zeng, Jiewei Cai

DOI: 10.1016/j.jretconser.2025.104713

Cited by: 8

References: 60

Fields of Study & Subjects

Consumer Retail Behavior Studies Qualitative Comparative Analysis Research Consumer Behavior in Brand Consumption and Identification

References 60