AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness

Journal of Retailing and Consumer Services 2026

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Authors: Chi-Yao Peng, Muhammad Dliya'ul Haq

DOI: 10.1016/j.jretconser.2025.104718

Cited by: 5

References: 63

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Knowledge Management and Sharing

References 63