Engaging with intelligence: AIMA scale for artificial intelligence marketing activities in E-commerce

Journal of Retailing and Consumer Services 2026

View at publisher

Authors: Rajat Kukreti, Mayank Yadav

DOI: 10.1016/j.jretconser.2026.104725

Cited by: 7

References: 80

Fields of Study & Subjects

AI in Service Interactions Artificial Intelligence in Healthcare and Education Ethics and Social Impacts of AI

References 80