Human familiarity meets machine intelligence: Evidence from experimental studies of generative AI and Financial Performance in U.K. retail

Journal of Retailing and Consumer Services 2026

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Authors: Abdelmoneim Bahyeldin Mohamed Metwally, Abdullah Al-Maghzom, Mohamed Ali Shabeeb Ali, Sherif El-Halaby

DOI: 10.1016/j.jretconser.2026.104726

Cited by: 4

References: 71

Fields of Study & Subjects

AI in Service Interactions Technology Adoption and User Behaviour Consumer Retail Behavior Studies

References 71