When algorithms meet ethics: Mapping consumer moral responses to AI versus human marketing practices

Journal of Retailing and Consumer Services 2026

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Authors: Tana Gegen, Junwu Chai, Wenlin Chen, Gladys Wauk

DOI: 10.1016/j.jretconser.2026.104729

Cited by: 3

References: 78

Fields of Study & Subjects

AI in Service Interactions Ethics and Social Impacts of AI Ethics in Business and Education

References 78