Innovation perceptions and retailer trust: Bridging brand management and channel management

Journal of Retailing and Consumer Services 2026

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Authors: Harikumar B. Varrier, Joffi Thomas, Keyoor Purani, Deepak S. Kumar

DOI: 10.1016/j.jretconser.2026.104731

Cited by: 2

References: 65

Fields of Study & Subjects

Customer Service Quality and Loyalty Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification

References 65