From consolidation to fragmentation: How removing shipping thresholds reshapes purchase behaviour

Journal of Retailing and Consumer Services 2026

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Authors: Weilu Sun, Yimeng Zhang, Yongyue Bie, Qiang Guo

DOI: 10.1016/j.jretconser.2026.104742

Cited by: 3

References: 25

Fields of Study & Subjects

Digital Platforms and Economics Customer churn and segmentation Supply Chain and Inventory Management

References 25